Once you pick your favorites, coffees of a similar ilk roasted in Brooklyn by Driftaway will be sent to you. The website features a sensory wheel to give you an idea of how to describe what you’re smelling and tasting. “Unlike other subscriptions,” Mody told me, “the sign-up process doesn’t involve any questions besides plan configuration since we believe that tasting is the only way to know which coffee you like.” The one I watched was wonderfully wonky (I learned the pro sensory analyst’s tip of smelling one’s arm in between samples to “reset” the nose when assessing a coffee’s aroma). Subscribers can then attend a live “cupping” (coffee talk for a tasting) hosted by Brewers Cup champion barista James McCarthy. Its Explorer Box, an optional add-on for subscribers that’s listed for $22 on the website, comes with five 2-ounce bags marked with a number and a color. Driftaway also offers the most intensive process for ascertaining your tastes in coffee. Discounts are available for paying in advance for six or 12 months of subscriptions.
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